Complete Canines LLC, operators of the domain name AggressiveDog.com, have applied for the registration of the matching trademark, AGGRESSIVEDOG.COM.
The registration was filed at the USPTO for the following products/services:
Conducting of educational conferences in the field of helping dogs with aggression issues; Education services, namely, providing on-line non downloadable videos, webinars, and courses in the field of helping dogs with aggression issues; Educational and entertainment services, namely, providing motivational and educational speakers; Production of podcasts; Providing education in the field of helping dogs with aggression issues rendered through video conference.
The applicant cites September 2016 as the date of first use in commerce for the term; the domain AggressiveDog.com was registered in 2002. There are no records of the domain’s sale at NameBio.
Is the term merely descriptive?
Applying for the registration of matching marks is an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the Booking.com trademark application.
Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD.
As of January 5th, 2021, BOOKING.COM is a registered trademark with the USPTO.
Will these applications become the new norm? Watch this video from NamesCon Online 2020.
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