Chinese mega-corporation, JD.com, has filed for the registration of the mark, JD.COM, at the United States Patent and Trademark Office.
The trademark application was filed for:
“Transport; transportation logistics; packaging of goods; piloting; hauling; marine transport; car transport; replenishment of vending machines; air transport; piloting of civilian drones; garage rental; horse rental; storage of goods; rental of diving suits; distribution of energy; operating canal locks; courier services; travel reservation; transport by pipeline; rental of wheelchairs; launching of satellites for others; bottling services; warehousing services.”
Unlike a recent onslaught of text mark applications by holders of generic domain names, this one contains the image of a smiling dog next to the domain’s wording.
It’s easier for such trademark applications to establish use and get registered. The application was filed with an “intent to use” clause.
Domains, brands and trademarks. Photo by Amador Loureiro on Unsplash
In cases where domains alone are used in applications as the matching mark registration, it’s part of an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the Booking.com trademark application.
Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD. We keep track of these applications, and so far none has been decided upon.
Will these applications become the new norm? Watch this video from NamesCon Online 2020.
