A few days ago we pointed out that the Kardashians and Jenners are seeking to take control of their names via the domain UDRP process.
Out of the four cases filed, one has been decided upon: KardashianBeauty.com.
Some people don’t seem to realize that KARDASHIAN is a trademark, particularly when combined with beauty or fashion services that the Kardashians are famous for.
Kardashian Beauty trademark at the USPTO.
In this case, Debrett G. Lyons, sole panelist for the National Arbitration Forum, stated:
“Panel has found the domain name to be confusingly similar to Complainant’s trademark. There is the requisite likelihood of confusion as to source or affiliation. It can reasonably be inferred that the online location connected with the domain name exists for commercial gain. Complainant has established the third and final limb of the Policy (see Univ. of Houston Sys. v. Salvia Corp., FA 637920 (Nat. Arb. Forum Mar. 21, 2006) (“Respondent is using the disputed domain name to operate a website which features links to competing and non-competing commercial websites from which Respondent presumably receives referral fees. Such use for Respondent’s own commercial gain is evidence of bad faith registration and use pursuant to Policy ¶ 4(b)(iv).”).”
The domain was thus ordered to be transferred to the Complainant, and to read the entire UDRP text for KardashianBeauty.com you may click here.
