It took a full year but it happened; DOMAINZOO.COM is now a registered trademark for “Domain name registration services.”
The application was filed in February of 2022 citing 2000 as the year of first use of the mark in interstate commerce. Naturally, the company holding the mark operates from the domain name DomainZoo.com.
DomainZoo.com
Holding a US registered trademark that matches your domain name can provide significant benefits and help protect your brand’s identity and reputation. For example:
- Legal protection: A registered trademark provides legal protection for your brand and its associated intellectual property. This can help prevent others from using or infringing upon your brand’s name and associated assets.
- Increased credibility: Registering a trademark demonstrates that you are serious about your brand and its identity. It can also help establish credibility and trust with potential customers and partners.
- Competitive advantage: A registered trademark can give you a competitive advantage over others in your industry who may not have protected their brand in the same way. This can help distinguish your brand from others and make it more memorable to customers.
- Asset value: A registered trademark can be a valuable asset for your business and may increase its overall value. It can also make it easier to sell or license your brand to others.
- International protection: A US registered trademark can also be used as a basis for obtaining protection in other countries. This can help ensure that your brand is protected globally and prevent others from using your brand in other countries.
It’s an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the Booking.com trademark application, to apply for the registration of the matching mark of an existing domain brand.
Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD.
As of January 5th, 2021, BOOKING.COM is a registered trademark with the USPTO.
Will these applications become the new norm? Watch this video from NamesCon Online 2020.
