applied for #trademark registration at the USPTO

SimplyIOA LLC, operators of the domain, have applied for the registration of the mark SIMPLY.COM with the USPTO. was registered in July 1995, making it one of the last domains that were registered without paying a fee.

The SIMPLY.COM mark is being claimed for the following services (partial list:)

Downloadable software application for mobile devices for providing insurance agency and brokerage services; Downloadable software application for mobile devices for providing insurance agency and brokerage services in the field of business insurance, personal insurance, employee benefits and risk management, accident, health, agribusiness, agriculture, aviation, boiler, machinery, business income, business interruption, business owners policy, cargo, casualty, commercial and business auto, commercial flood, commercial property, commercial umbrella, construction, contingency, credit insurance, crime, cyber liability, directors, officers, employed lawyers, employers liability, employment practices, liability, environmental, equine, equipment breakdown, excess liability, executive and financial risks […]

The mark was applied with an “intent to use” clause. There are no sales listed for the domain at NameBio.

However, the applicant became in April 2020, having changed its name from UnoEuro.

The domain had been in the possession of UnoEuro since at least 2019. Before that, it was in the possession of a British web hosting company which was most likely acquired by UnoEuro.

Why was SIMPLY.COM applied for as a trademark at the USPTO?

It’s an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the trademark application.

Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD. We keep track of these applications, and so far none has been decided upon.

As of January 5th, 2021, BOOKING.COM is a registered trademark with the USPTO.

Will these applications become the new norm? Watch this video from NamesCon Online 2020.

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