Don’t be scared, domain leasing isn’t as painful as it seems.
So you want to lease your domains, bro?
It seems that leased domains are becoming the new paradigm among savvy domain investors.
From domain king, Rick Schwartz and his uber-list of domains for leasing, collectively called JointVentures, to Adam Dicker creating a new forum for people to offer their domains for lease, this old method of domain monetization is gathering fresh glory.
There are some things you need to be aware of when deciding to lease your domains. A non exhaustive list of guidelines can be found below.
- Be selective: choose the domains that can actually be used by those who’d lease them from you. Don’t just toss out there any old junk!
- Set the right pricing scheme: whether you choose to be charging per month or per year, the pricing method must be able to generate sustainable revenue.
- Get a bulleproof contract: consult with an attorney to draft a domain leasing contract, so that you won’t face any surprises later.
- Don’t get carried away: start with a small number of domains to lease. Don’t just offer to lease every damn domain you own.
- Lease to own: if you consider this option, you might be able to find more parties interested to lease, at higher prices.
- Avoid watering down your ‘juice’: offering the domains for lease on every venue can dilute their worthiness. Stick to established venues or via direct contacts.
- Use worthy brokers: if you must use a domain broker, be selective; not every domain broker can focus on leasing versus selling, as they work on commission.
- Be ready to pull out: if the market fails to sustain the domain leasing model, be ready to pull out and change your monetization strategy.
- Have fun doing it 😉 This is the best part, as with every aspect of domaining.
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Use an escrow service (like ECOP.com) that allows to secure leasing transactions.