Against all Doubting Thomases: O.co did sell for $350k

We’ve seen some rubbish posts alleging that the sale of O.co to Overstock directly from the .CO Registry was not a real deal.

The Overstock purchase of single letter domain O.co for the sum of $350,000 was announced on the same day that .CO registrations opened up for the domainer masses.

In that press release, Overstock had announced that:

“Overstock.com’s purchase of O.CO is an investment in its future, and it also speaks to the confidence they have in the credibility and marketability of the .CO domain,” said Juan Diego Calle, CEO of .CO Internet. “As one of the first U.S. public companies to use its .CO domain to build its global brand, Overstock.com is further proof that .CO domain names can create a new world of opportunities for companies and entrepreneurs to brand themselves online.”

But that’s not all!

Not content with the O trademark, Overstock recently filed for a trademark for “O.co” – more proof that they mean business when it comes down to protecting their mark. Specifically, on July 14 Overstock’s application describes the mark’s use as “On-line wholesale and retail store services featuring general merchandise“.

An interesting situation arises from the fact that on the same day, Overstock also filed a trademark application for 0.co – that’s number zero dot co.

In fact, the domain name 0.co (zero dot co) redirects to Overstock.com as well!

The USPTO recently suspended Overstock’s application for 0.com (zero dot com) and there is also an ongoing situation with the change of attorney on record with regards to the O.com mark.

Thus, it’s safe to assume that the .CO Registry walked in at the right time to provide Overstock with a strong alternative, as the latter is attempting to dominate all things “O”.

Meanwhile, Lori Anne Wardi – director of Marketing at the .CO Registry, confirmed to us that the sale was an outright purchase of the rights to the domain O.co for the sum of $350,000 – not an in-kind exchange or a business to business deal, as some speculated.

How many .CO domains do you plan to own in total?

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Comments

9 Responses to “Against all Doubting Thomases: O.co did sell for $350k”
  1. Amedeo says:

    I think you should add a 0 (zero) option to the poll available answers

  2. Lucius "Guns" Fabrice says:

    Amedeo – in that case don’t vote πŸ˜€

  3. zam says:

    posibility are 50/50 as per the news coming so far. So better keep a middle number like me (11-25) πŸ™‚
    imho!

  4. fizz says:

    “Amedeo – in that case don’t vote”

    LOL Lucius, to make a poll that’s a 100% reflection of your readers’ voting, you do need an ‘0’ option (and not ‘0-5’). You never know, the zeros in the vote may be a very low number.

    Without a zero some readers may assume your editorial independence is being influenced by patronage to a sponsor.

  5. Lucius "Guns" Fabrice says:

    Fizz – as with every poll, not all options apply to everyone πŸ™‚ Editorial independence is a given and if ‘zero ownership’ makes that much of a difference, then people can voice their opinion as well. How many .co domains do you plan to register, if any?

  6. Nordi says:

    Got over 10 so far and getting hooked!!

  7. BullS says:

    Did you guys see the news that everyone in Columbia buying co dot domain? Even the poor farmers and families are pooling their money.
    Even the rebels,drug lords are getting into the domain business.

  8. SL says:

    I predict that Robert Cline will show up demanding the addition of “1000+” to the poll.

    And you *will* succumb to his desires, as emotional torment and suffering awaits all those who dare oppose the Great Cline.

  9. gtycoon says:

    I have oprahblog.com for 1k

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