It doesn’t matter if you like or dislike the Beats by Dr. Dre line of music headsets.
Even if you don’t approve of the recent sale of the company to Apple for $3.2 billion, their marketing is great – but it just turned brilliant.
With World Cup soccer about to start in Brazil, a new promotion by Beats describes the anticipation that takes place before the game, all while promoting the product.
Titled, “The Game Before The Game“, the campaign provides visuals that stand out for their human element; players, spectators, their family and friends.
The five minute video delivers a cinematic quality that flows with elegance; one can feel the tension, the prayers, the inner struggle before the games begin.
For the same purpose, Beats has registered TheGameBeforeTheGame.com where one can view the entire campaign unfold.
As an added bonus, video titling post production was done by fellow domainer and artist, Shahram Shokrian. His part clearly adds a tremendous dimension to the video’s atmosphere.
But enough said. Enjoy The Game Before The Game video, below.
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Awesome video that builds the tension before the kickoff in a few days. Wish I was in Brazil!
Some funny home scenes, such as the grandad shooing the boy off his favorite seat in front of the TV. They seem to have even slipped in a fan who is, um, busy at 3:02 with a Spanish flag on the wall and at 3:26 she’s pulling up a pair of red and yellow undies, lol
fizz – SPOILER ALERT 😀