Bed Bath & Beyond.com: The #domains of a bankrupt retailer

Bed Bath & Beyond is a bankrupt company, having filed for Chapter 11 to liquidate assets and pay off creditors.

Formed in 1971, the once thriving store blew through hundreds of millions of dollars annually since 2018, when its revenue turned negative.

The company was also known for its $20 dollar off coupons that could be stacked to discount the price of rather overpriced items. The company’s stock (BBBY) has been trading for less than a quarter of a dollar in recent days.

Bed Bath & Beyond registered its primary domain names, BedBath.com and BedBathAndBeyond.com, in 1996. Along with it came BBBY.com, its stock symbol.

Over the years, Bed Bath & Beyond IP asset managers registered hundreds of domain names, most of them typos or alternate variants of its primary domain name, with few exceptions:

bedbathand.com
bedbathandabeyond.com
bedbathandb3yond.com
bedbathandb4yond.com
bedbathandbdyond.com
bedbathandbe.com

The company also did proactive registrations in some other ccTLDs and TLDs, including .sex:

beyond.sex
buybuybaby.biz
buybuybaby.ca
buybuybaby.cn
buybuybaby.com
buybuybaby.kr
buybuybaby.sex

Bed Bath & Beyond also holds a few rather generic domain names registered in the late 1990s:

christmastreeshops.com
equipyourspace.com
facevalues.com
homefurnishing.com
millfarm.com

But the crown jewel domain of them all has to be Beyond.com, a domain name with a deceptively recent date of registration in 1998.

The majority, if not all of the Bed Bad & Beyond domain portfolio is registered with GoDaddy Corporate Domains. That’s great news for the creditors that’d have to only go to one registrar to create an inventory of the company’s domain assets.

You can still buy items online from BedBathAndBeyond.com so better use that $20 dollar coupon soon.

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