Digital #brands in 2018 : City #TLD performance report from #DOTZON Consulting

Digital brands have increased their footprint with the introduction of new gTLDs.

German consulting group DOTZON, operates from the domain name Dotzon.Consulting which is a perfect fit for their brand.

The company has composed a report on digital city brands, geographical identifiers at the TLD level:

“[…] the Digital City Brand is much more than a mere extension of the City Brand as it plays an important role in strengthening the emotional bond between a city and its inhabitants. The Digital City Brand provides a reliable local anchor that is opposed to a city’s constant changes and progressive digitalization. Even though the latter makes citizens independent of space and time, it causes a desire for belonging and localization at the same time.”

What are the results on city brand adoption and end-user usage on the Internet?

The study of Digital City Brands is based on an analysis of the currently 38 cities worldwide that have their own digital identity on the Internet, so-called city top-level domains (city TLDs). Sources for the underlying data are eight parameters:

The number of registered domain names, the annual sales volume, the number of active domain names, the number of domain names per 1,000 inhabitants, the number of pages per domain listed at Google, the gross domestic product per domain name, the number of domains listed in the Alexa Rank alexa.com and a comparison between the city TLD and the national top-level domain (ccTLD). The figures used are all from public databases and local parameters specific to a city. They specify the strengths and assets of the cities.

Read the full report below:


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