Domain hacks can be used for a variety of purposes, but their primary function is that of shortening the URL in mind.
For example, Julie’s Freebies got Freebi.es – a Spanish ccTLD domain – for its business.
While this was aweso.me, some domain hacks can be outright infringing on trademarks; just ask the former owner of B.MW who lost it in a UDRP.
It seems that Olympus, the camera manufacturer, is currently using the domain Olym.ps to shorten its URLs on social media.
Why, why, why, Olympus?
Olympus is using .PS domain from Palestine.
Dot .PS is the ccTLD for Palestine, and there is a much better way to accomplish that domain hack and URL shortener you’re after!
Olymp.us – an 100% all-American domain, operated by Neustar, an American company.
The domain is currently up for sale at Sedo for $574 “or best offer,” according to DomainTools.
Surely you can afford it, Olympus!
