If you’re in charge of making branding decisions for a company, your best bet is to acquire a pre-owned domain.
Instead of paying $10 to invent a brand, approach the owners of a generic domain that matches your intended brand closely, and buy it.
Dharmesh Shah, founder and CEO of Hubspot, gives some interesting advice to those willing to take a less conventional approach to acquiring the rights to a domain.
Although he refers to domain investors as “domain squatters“, the technocrat and blogger CEO recommends being open and honest to the domain owners, suggesting that you explain the intended use for the domain you are after.
Shah also appears to set the limit of offers to $x,xxx which is often – as we all know – peanuts, for some generic domain names.
Read the full article here.
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