Embark Group – on a .CO voyage.
Embark Group, a group of entrepreneurial recruiters helping & guiding professionals in the audit, tax, accounting, and finance spaces, has changed its primary domain and TLD.
The Dallas, Texas, company switched over from using the domain EmbarkGroup.net to EmbarkGroup.co. At this transitional point, the older domain functions as well.
According to their LinkedIn information, the Embark Group provides two distinct types of functions:
“Our Finance & Accounting recruiting service is primarily designed to help your firm find, attract, and hire the best possible people for your finance, accounting, audit, and tax teams. Not all companies are created equal and the same holds true for the employees that will shape and grow your firm.”
In addition, they offer Financial Consulting services:
“Our Finanical Consulting services generally include assisting our clients within their accounting, financial reporting, due diligence, internal audit, and/or analysis functions. Outsourced General Accounting – interim accounting and financial team support – project or workflow augmentation.”
The era of brands, as projected by the expansion of the Internet namespace via the introduction of numerous gTLDs, is a clear manifestation of this domain change.
Dot .CO domains are both appealing and affordable to many new companies that desire a memorable keyword domain, and to existing corporations seeking to refresh their image.
This post is 100% true!
