Fair market value (FMV) as it applies to domain names is the price that a domain name would sell for on the open market.
There are some conditions that would have to be met: Having a willing buyer and seller and both parties are knowledgeable, with the market conditions being open and neither party is under pressure.
There are some factors that affect the fair market value of a domain name. Here is an non-exhaustive list:
- Domain length and memorability: Short, memorable domain names tend to carry a higher value.
- Keyword relevance: Domains made of high value keywords that are relevant to popular industries or trends can generate higher prices.
- Extension (TLD): The top level domain can significantly affect value, with .com being the most valuable of all.
- Brandability: Names that are easy to brand and market are more valuable.
- Traffic and SEO potential: Domains with existing traffic or those that have good potential for search engine optimization (SEO) are more desirable.
- Market trends: Current demand and market trends in the domain name industry can affect value that can fluctuate.
- Comparable sales (CompS): Recent sales and historic sales data of similar domain names can provide benchmarks for determining value.
With all these parameters in mind, the ultimate domain that’d define the fair market value of anything, not just domains, has to be FairMarketValue.com.
FairMarketValue.com – Whether it’s cars or domains!
Registered in 1998, FairMarketValue.com has been in the possession of Legal Brand Domains, the boutique domain shop of Braden Pollock, well-known domain investor, angel investor, and serial entrepreneur.
The domain is listed for sale for $14,998 dollars at Dan.com and we believe that’s a fair market value for the domain that rules them all! 🙂
