Google is Evil: Google’s removal of parked domains was planned all along

The latest announcement by Google that they will quietly but surely begin to remove parked domains from their searchable index, comes as no surprise.

Google said among other things that:

[…] a new algorithm for automatically detecting parked domains. Parked domains are placeholder sites that are seldom useful and often filled with ads. They typically don’t have valuable content for our users, so in most cases we prefer not to show them.

But that’s not news for the savvy domainers that park domains among other methods of portfolio monetization.

Google hinted about it when they forced the parking companies to remove URL forwarding from the options offered to customers and utilize DNS instead!

Why was that a catalyst move?

With URL forwarding, anyone can use any DNS server of their liking to host domains that are essentially parked. Google’s new algorithm is not quite that revolutionary but rather, it queries the domains for particular DNS servers.

In other words, if it sees Sedo, Parked, DomainSponsor etc. DNS servers, it classifieds the results as coming from a parked domain. Google would not be able to do the same thing as easy with URL forwarding and its plethora of DNS options.

Simple as that.

We aren’t sure what is the case with Frank Schilling‘s thus far but if Google de-indexes all PPC companies without any discrimination, then those that moved their domains en masse to Frank’s latest project will see some disappointing results during the upcoming holiday season.

Can you say Google is Evil?

Edit: During the composition of this article, Sedo emailed us the following, in an ironic twist:

As of January 1st 2012, Sedo will no longer pay out parking revenue for any domains parked using URL forwarding, regardless of the advertising provider source. This is based on a decision from our primary online advertiser, Google, who has stated that they will only monetize name-server (DNS) parked domains.

• DNS-parked domains are more secure and less susceptible to downtime.

• DNS-parked domains load more quickly for visitors, resulting in better CTR and ultimately more revenue.

• DNS forwarding settings can be adjusted in bulk by most registrars, whereas URL forwarding must be set up one domain at a time.

Over the last few months we have sent out multiple communications (personalized emails and newsletter articles) reminding you of the required switch and deadlines to secure your parking earnings. Google already tested not monetizing URL forwarded domains for 48 hours between November 14 and 16. Unfortunately, we cannot make this change for you, but we can make it as easy as possible.

Please visit your registrar account to switch to name-server parking now (check whether a bulk change option is possible) by entering the following details:

• Primary name server:
• Secondary name server:


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