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Hannah Steller and #Covid19 : eNom upgrades “backpack girl” for 2020

Domain registrar, eNom, has upgraded its landing pages with a new version of its iconic “backpack girl,” Hannah Steller.

The friendly lady present on millions of parked domain names is now donning a face mask.

“We wanted to deliver a message of responsibility in the era of Covid-19,” said Markus Johnson, home-based VP of eNom.

“Our landing pages are seen by hundreds of millions of visitors every month. The backpack girl, known affectionately as ‘eNom girl,’ is an ambassador of responsible young adults heading to school or college,” said Johnson via Zoom.

All new landing pages featuring the old version of the backpack girl will be replaced by the version seen below:

The eNom girl – ready for 2020

Just four years ago, Parking Crew invited the real Backpack Girl, Hannah Steller, to NamesCon, but they ended up setting up a fun “Backpack Girl Yourself” photo booth instead.


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