Tune.com founders.
Mobile ad company, HasOffers, was apparently not getting that far ahead in its target market with that name.
Over the course of nine months, they rebranded the company, securing the domain name Tune.com in the process.
The idea was to assist their customers “tune their marketing campaigns“; obviously, the choice of a name is short and in tune with the company’s philosophy.
In a blog post titled “The search for TUNE“, the company’s CEO, Peter Hamilton, explains the creative process, the choice of a name and what lies ahead for the company.
The domain Tune.com appears to have been acquired at the end of 2013 via Sedo. No information about its cost has been disclosed.
For more info, visit Tune.com.
