The Castello Brothers.
DNJournal broke the news about Igloo.com being acquired by BrandIT, for an undisclosed sum.
While this exchange involves a fully functioning business that includes officers, employees and inventory, the domain Igloo.com has an interesting side-story.
Igloo.com was sold to the domain brokerage by the Castello Brothers a few years ago, for an undisclosed amount. We can only speculate that it was in the high six figure, perhaps, seven figure territory.
Says David J. Castello:
“We sold Igloo.com to them when Jeff Gabriel was still there – before he went to work for Uniregistry; Jeff negotiated the price.
Great name, but we were having trouble finding an end-user to buy it.
Igloo Coolers wanted to stir trouble but we fended them off, because we were using the name to promote our ski-resort geodomains.
And it was a perfect example of why no one should ever park a high value name with ad links.
If we had, the advertising algorithm would’ve eventually displayed an ad for Igloo Coolers, their attorneys would’ve taken a screenshot and – poof – we would’ve lost the name.”
Some solid advice from a domain industry veteran, for sure!
Congratulations to the Castello Brothers retroactively, and to the new owners of Igloo.com and their employees.
Copyright © 2024 DomainGang.com · All Rights Reserved.
Wasn’t, igloo an aftermarket brand? Still has lot’s of bugs. A long way to go to reach to other marketplaces.
H – What bugs are you talking about? It’s a brokerage, not a market place.