The news of an ongoing tension bringing the two Korean nations – North Korea and South Korea – to the brink of a war, has not affected at all the content of the portal Korea.com
Despite its sizable traffic and reach to millions of Koreans worldwide, Korea.com seems to be less focused on politics, if at all.
Visitors of Korea.com are automatically presented with content in Korean or English, through the implementation of geolocation software.
The visitors are presented with news about music, entertainment and technology – imagery of androgynous pop stars and Apple products clearly adorn the full width and height of the homepage at Korea.com
Health and Beauty is another section where again Korean men are depicted in a clearly metrosexual manner.
The Korean society definitely looks up to that of Japan and less towards the more macho Western countries.
The lack of any content related to politics or even sports, clearly shows that the Korea.com owners are offering their viewers a calmer, entertaining and soothing sight into Korea – which despite being separated since the 1950’s is still united in the hearts and minds of Koreans worldwide.
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