For several years, DAN.com has been a popular platform for domain investors due to its quality control panel, features, and transaction efficiency.
The acquisition of DAN.com by GoDaddy in 2022 changed the way things work on the platform.
First, fees went up all while Uniregistry was still around. Then, system and feature updates came to a standstill. Lastly, DAN was forced to play second fiddle to Afternic, GoDaddy’s firstborn child platform that has been under perpetual redesign.
GoDaddy hasn’t disclosed how long it plans to keep DAN.com going but the signs are on the wall: The recent introduction of Afternic Boost doesn’t apply to domains listed on Afternic via their BIN pricing on DAN.
Trustpilot reviews for DAN.com are mostly positive, all while some have been negative due to reviewers not comprehending who owns the domains listed for sale on DAN.com. Two recent negative reviews, however, reflect the effect of GoDaddy policies.
The first one is titled “Why are they trying to sell MY domains I own?”
Its author is aggravated by DAN-listed domains that aren’t his listings as he’s using Porkbun to monetize and sell them. The GoDaddy platform has failed to implement an effective ownership verification process to eliminate fake, fraudulent, or stale domain listings.
The second one is titled “I do not trust them at all any longer” and it’s reviewing a domain sale listed at 5% commission which resulted in fees of 25% instead.
This is the notorious commission strong-arming that GoDaddy introduced when listings on DAN and Afternic don’t use one of several approved nameservers; bringing in a sale negotiated elsewhere should cost 5% however.
It’s unfortunate that GoDaddy policies affect an owned company’s reviewed profile and score on a platform such as Trustpilot. DAN.com employees do their very best to respond to reviews and acknowledge any issues as much as possible.
