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.NYC auction : Official results of the fashion auction that generated $90,000+ in domain sales

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Yesterday we shared the big sale of Fashion.NYC and Shop.NYC, at a fashion-themed domain auction managed by SnapNames.

Today we have the final, official results, as relayed to us by Neustar, operator of the .NYC TLD:

.NYC Fashion domains

“The .nyc registry just wrapped up the second premium domain name auction — and first auction of 2017 — with a bang. Twenty-four of .nyc’s most fashionable web addresses were on the auction block in an event that spanned the entire month of February — coinciding with New York’s iconic Fashion Week celebration.

Fashion.nyc, the flagship domain name in the auction, reached a record high, with a winning bid of $37,000!  Bidding for the domain name was so intense that the clock had to be extended for 2 hours past the defined end time to accommodate the continuously escalating bids!  Shop.nyc closely followed with a winning bid of $33,500.  All in all, 23 of the 24 domain names sold for a grand total of $90,938.

Low reserve pricing of only $500 helped to make these premium domain names accessible to a wide audience of New Yorkers. In fact, many great names sold between $500-$750, such as couture.nyc, clothes.nyc and makeup.nyc. These were amazing deals for such high quality digital assets, especially considering that New York City is dubbed the fashion capital of the world.”

View the full results in a table layout, and read the full press release, titled “Fashion Domains are Hot in the City.

Note: Neustar is a premium sponsor of DomainGang.com. We share news and information about their products and services, which we also use.


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