The Frager Factor gets branded: A smart move?

The Frager Factor gets branded: from full face to font face!

Popular domain and marketing blogger, Owen Frager has recently rebranded himself.

We are not talking about anything physically cosmetic here; Owen still sports long sideburns.

The Frager Factor author now features a creative bulb logo instead of Owen’s familiar mugshot, at least on the news feed of

We’re a big fan of creative marketing and we consider this to be a smart move;  while it’s good to know who is behind a particular brand or product, no-one really wants to see the face of Exxon or BP CEO instead of the company logos! 😀

What is your opinion?

Do you like the change from the mugshot to the brand logo?

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6 Responses to “The Frager Factor gets branded: A smart move?”
  1. BullS says:

    “Popular domain and marketing blogger”—- oxymoron

    Domaingang is.

  2. Lucius "Guns" Fabrice says:

    BullS – The Frager Factor is quite active; branding helps set an identity beyond the realm of a human face.

  3. It’s less distracting

  4. jrb says:

    The new logo looks like a smeared postage mark.

  5. Lucius "Guns" Fabrice says:

    jrb – it’s called “grunge” 🙂

  6. Shawn says:

    Umm… yeah… it’s definitely a good starting point. 😀

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