The Frager Factor gets branded: from full face to font face!
Popular domain and marketing blogger, Owen Frager has recently rebranded himself.
We are not talking about anything physically cosmetic here; Owen still sports long sideburns.
The Frager Factor author now features a creative bulb logo instead of Owen’s familiar mugshot, at least on the news feed of Domaining.com
We’re a big fan of creative marketing and we consider this to be a smart move; while it’s good to know who is behind a particular brand or product, no-one really wants to see the face of Exxon or BP CEO instead of the company logos! 😀
What is your opinion?
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“Popular domain and marketing blogger”—- oxymoron
Domaingang is.
BullS – The Frager Factor is quite active; branding helps set an identity beyond the realm of a human face.
It’s less distracting
The new logo looks like a smeared postage mark.
jrb – it’s called “grunge” 🙂
Umm… yeah… it’s definitely a good starting point. 😀