web analytics

How “big brand” companies use branded #domains to increase business

When it comes down to big brands, companies that have a global presence, the use of branded domains is increasing. The use of new gTLDs helps define a solid corporate strategy, and can boost business. Neustar, sponsors of DomainGang, has put together a five point report on exactly that. Titled, “5 ways big brands are […]

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Sedo : Domain marketing for powerful branding from MERGE! 2017

Sponsored by Sedo* During MERGE! 2017 in Orlando, FL, Sedo declared its presence with several of its officers attending. As a domain aftermarket market place, Sedo often shares acquisition advice and branding consultation services. Sedo has produced a very useful booklet, that was given away during the multi-discipline conference. It’s a great introduction to domain […]

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The word “Home” plus your gTLD is not a sane branding strategy

Many holders of closed gTLDs – those reserved for corporate use – don’t seem to be aware of the potential presented by their digital asset investment. At a cost of $185,000 dollars for the ICANN application alone, such gTLDs present a unique opportunity to create numerous meaningful domain combinations and to deliver keyword-driven content, to […]

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Smart domain branding : Coco & Co runs on a dot .NYC domain

After a chance meeting during hurricane Sandy, Yair & Luke started Coco & Co – a company that harnesses the power of the sun and creates moments of joy over coconuts on the streets of NYC. It appears that not only CocoAndCo.com was taken, but the obvious “domain hack” CocoAnd.co as well. Forget about the […]

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Drew Rosener gets quoted on Entrepreneur.com

Domain investor and Media Options founder, Drew Rosener, was quoted in an article on Entrepreneur.com.   The article examines a company’s options, when their primary domain of choice is already registered. According to the Entrepreneur.com article, these options include: Lease the domain “for a few hundred” instead of buying it outright. Come up with a […]

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Gotta catch them all! How $1,594.86 in domains bought peace of mind

David McKendrick operates Fused Network, a Toronto based web hosting provider, which prides itself in offering quality web hosting services for more than a decade. David’s business runs and operates Fused.com along with various other TLDs. In a recent blog post, David talks about how investing in variants of your business name can safeguard your […]

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The Frager Factor gets branded: A smart move?

Popular domain and marketing blogger, Owen Frager has recently rebranded himself. We are not talking about anything physically cosmetic here; Owen still sports long sideburns. The Frager Factor author now features a creative bulb logo instead of Owen’s familiar mugshot, at least on the news feed of Domaining.com We’re a big fan of creative marketing […]

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