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Digital in the Boardroom : Jen Wolfe’s latest book on digital branding

Jennifer Wolfe, CEO of Dot Brand 360 and author of books on branding strategies, has unveiled her latest book, “Digital in the Boardroom.” The latest chapter in digital branding, assists senior executives of corporations with the task of breaking down the barriers holding their companies back. Those “C-suites” will benefit from reading Jennifer Wolfe’s 3rd […]

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The word “Home” plus your gTLD is not a sane branding strategy

Many holders of closed gTLDs – those reserved for corporate use – don’t seem to be aware of the potential presented by their digital asset investment. At a cost of $185,000 dollars for the ICANN application alone, such gTLDs present a unique opportunity to create numerous meaningful domain combinations and to deliver keyword-driven content, to […]

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Jennifer Wolfe : Do new domain extensions provide an SEO boost?

Jennifer Wolfe, founder of Wolfe Domain, has been analyzing current data, trends and industry shifts as they apply to marketing, SEO and branding. In a fresh article published at Search Engine Watch, Jennifer Wolfe discusses the benefits that new domain extensions provide, to businesses seeking an SEO boost. Wolfe discusses the options available with Daniel Negari, […]

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How new dot brand domains impact digital marketing strategies

A new article by branding and IP strategist, Jennifer Wolfe, addresses the impact of “dot brands”. Wolfe addresses the past, present and future of domain names in online search, and the changes in user experience after the introduction of the new gTLDs. “New domains and dot brands will allow marketers to create a user experience […]

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New gTLDs : 5 Things social media marketers should know

The impact of dot brands on social media and digital marketing, is an important analysis for professionals and end-users alike. Wolfe Domain, via its founder Jennifer Wolfe, has been analyzing current data, trends and industry shifts as they apply to the marketing and branding communities. A new two minute video video that animates Jennifer Wolfe’s […]

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NamesCon: There is no way that the gTLDs will fail – Change is the law of life

Greetings from Vegas and NamesCon. This is the first official break we took from the numerous sessions on day one. After a spectacular party sponsored by .XYZ last night, where drinks flowed freely and domain industry crowds got to know each other and exchange ideas casually, it is clear that the NamesCon participants are professionals […]

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