It's bye bye time to the King of burgers.
Some things take a while to change but change is good.
Often times, we don’t understand the use of certain characters and what they represent for the industry.
It’s remarkable that they stood in place for as long as they have, especially after inducing some painful and stressful results for several people.
And unless there are alternatives, the prolonging of their function only hurts the industry.
That’s exactly what Burger King thought and is removing the royal mascot – or, the King – from its marketing and promotional efforts, in order to focus more on producing quality food with less calories.
You can view the new campaign at BK.com
