Is this a Trojan horse decision at the NAF?
A decision over at the National Arbitration Forum caught our attention; the Complainant is Enterprise Holdings, Inc. known for their car rental services across the US and worldwide.
At stake was the domain name, jobenterprise.org which currently displays a page pertaining to employment services.
There is a link to download an information and/or application form; the link, however, leads to a page that offers an unrelated service through a scheme that pays per click.
Sole NAF panelist, Paul M. DeCicco, decided that the domain must be given to the Complainant, despite the fact that the phrase “job enterprise” has a secondary meaning unrelated to the “Enterprise” brand: an enterprise is a dictionary word that describes a project or process.
Furthermore, Enterprise Holdings, Inc. does not have exclusive rights to the term; there are numerous business ventures around the world that utilize “enterprise” in their name, including car insurance services.
Was this UDRP by Enterprise Holdings, Inc. an initial move to establish a precedent decision against the .com, JobEnterprise.com ?
That domain is owned by Frank Schilling, who is known to defend such domain claims aggressively, with the legal assistance of IP attorney, John Berryhill.
Read the full case here.
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