Twitter under Elon Musk’s reign is no longer Twitter. Let me explain.
A court filing from April 4th revealed that Twitter Inc. has been merged into X Corp. and it no longer exists. The survivor of the merger, X Corp., is the defendant in a lawsuit filed by Laura Loomer, a right wing journalist. The parent corporation’s name: X Holdings Corp.
Such fun mergers create fresh new brands and matching domains; in this case, “X Holdings” could use one of two domains, or both:
- XHoldings.com
- X.Holdings
These two domains are both for sale, the first by MarkUpgrade.com, a cryptic brokerage house that seemed to have popped out of nowhere in recent years. They are the operators of Kosmos.com that was successfully defended in a UDRP, twice. Registered in 2000, the domain XHoldings.com appears to be appropriate for such a new venture by Elon Musk, bearing the legitimacy of dot .com. The asking price is unknown.
The second domain is a new gTLD registered in 2014 that carries an acquisition price of $35,000 dollars. X.Holdings is a single letter domain in a gTLD operated by Identity Digital, formerly known as Donuts. The domain has a renewal fee that is less than $100 /year, and as little as $85 dollars if you were to transfer it to NameCheap.
A new company like X Holdings might prefer to use a short pair such as X.Holdings, just like Google’s umbrella corporation, Alphabet, went with ABC.xyz. Then again, Elon Musk might want to use X.com, the domain he bought back long after the PayPal deal closed.
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