Bing.com pledges $100,000 to Japan – Screws up on the method!

Microsoft search engine Bing pledged up to $100k to a fund supporting the Japan quake and tsunami victims.

Their press release was rather straightforward, however their tweet asked for retweets priced at $1 each.

How you can #SupportJapanhttp://binged.it/fEh7iT. For every retweet, @bing will give $1 to Japan quake victims, up to $100K.

A lot of people did not react positively to this method, which was perceived as a way of buying out retweets and thus publicity for Bing.

Seven hours later, Bing announced that they have pledged the entire amount of $100k up front.

We apologize the tweet was negatively perceived. Intent was to provide an easy way for people to help Japan. We have donated $100K.

Sometimes, it’s not what you offer but rather how you offer it that matters.

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Comments

7 Responses to “Bing.com pledges $100,000 to Japan – Screws up on the method!”
  1. BullS says:

    You see that photo on the left…Uncle Sam giving the middle finger-“I want you to sell” your Microsoft BS.

    Hello Steve Blammer, how much do you earn per year?????

  2. Lucius "Guns" Fabrice says:

    BullS – Indeed, Microsoft should have pledged $1 million straight up.

  3. BullS says:

    Don’t forget:

    Take a moment to text REDCROSS to 90999; by doing so, you are donating $10 to support the Red Cross’ work in Japan

    and

    Spring Forward—turn the clock one hour ahead.

    Opps…maybe too late for some of you already. Sorry for the late public announcement

    You don’t want Domain Father Domanicuss to be piss at you.

  4. SL says:

    If it was any other company then I might be surprised. What a godawful mess Microsoft has become the last decade under Ballmer.

  5. BullS says:

    @SL. –since Ballmer took over , Microsoft has not developed any new products except buy into some damn companies and filling lawsuits over lawsuits for software privacy.

    The only thing he did lucky was not taking over yahoo.

    Do you know lots of the senior people are leaving the company-everyday there is always one executive leaving -total exodus

  6. Dan says:

    Hi,

    @Bulls your forgot the domain “TM” suing ‘rampage’ they started in late 2006 and continues today.

    ____

    And even when they do do something right…they get it a ‘bit’ wrong.

    Back in 2007 when they bought 1.94% of FaceBook for $240 million….at the time giving “FB” a market valuation of $15 Billion…. I thought they were crazy (I was more than 100% wrong, and made many comment post to prove that fact…lol)

    But,

    So was MS… as they should have bought 5% – !0% πŸ™‚

    And then there is always the major blunder in pumping maybe well over a Billion+ dollars into ‘MSM Live Search’….when all they had to do is somewhat separate their “software brand” (MS) and come up with a ‘SE Brand’ ~ And just by making this slight adjustment, which they finally did…. and ‘Bing’. ..you have it.

    Problem is, this was such an easy thing for me to see anyway, I made many post about it as far back as 2003- 2004….but it took them about 6 years plus to figure that this…slight change would change everything for them as far as having a competitive Internet Search Engine.

    BTW… Anyone buy a “Zume” lately? ….LOL

    Best,
    Dan

  7. Poor Uncle says:

    With $40 billion of cash. Msft is certainly doing more things right than wrong when it comes to monetizing its ip and assets. I can’t say the same for Qcom…the next Msft that never was.

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