pledges $100,000 to Japan – Screws up on the method!

Microsoft search engine Bing pledged up to $100k to a fund supporting the Japan quake and tsunami victims.

Their press release was rather straightforward, however their tweet asked for retweets priced at $1 each.

How you can #SupportJapan For every retweet, @bing will give $1 to Japan quake victims, up to $100K.

A lot of people did not react positively to this method, which was perceived as a way of buying out retweets and thus publicity for Bing.

Seven hours later, Bing announced that they have pledged the entire amount of $100k up front.

We apologize the tweet was negatively perceived. Intent was to provide an easy way for people to help Japan. We have donated $100K.

Sometimes, it’s not what you offer but rather how you offer it that matters.

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