Covfefe domains.
If you were lucky enough to grab a domain name inspired by a popular meme or viral statement, sell it as soon as you can!
Sitting on such viral domains is a death sentence for most of them. Once the steam dissipates, the domain’s value is gone down the drain.
The Internet crowds retain a short attention span, and that’s the beauty of the viral meme game: it goes across the sky like a shooting star, and then it dies.
There is a certain time window during which, a lucky domain registrant, can take advantage of his possession.
That window lasts for a few days only, maybe no more than 10, during which a domain matching a meme or a viral keyword can generate an ample ROI when sold.
Unless, of course, one’s definition of domain ROI is a couple of $20 dollar bills; domain flippers often take an $8 dollar registration and are happy to net $20 or $40 bucks.
That’s not what domain investors do.
To recap: Domains such as Covfefe.com, arguably the very best viral domain in a long time, fail to sell at max value, if their registrant waits too long to sell.
I’ve noticed a lot of people holding limited window trend domains too long over the years. Maybe someone should write an article about how to manage a pure trend domain investment so they don’t get stuck holding the bag when it’s over. 🙂
I agree short life span…
Although on rare occassion old news still get’s sales inquires…
Example:
CovFeFeMania.com
CovFeFeMemes.com
Reality-Winner.com