Domain rebranding: Aunt #Jemima is now “Pearl Milling Company”

Domain rebranding should faithfully match any corporate brand changes and in the case of Aunt Jemima, it’s all in. Quaker Oats has officially changed Auntie into a corporation, by giving its iconic brand the name “Pearl Milling Company.” It is the start of a new day: Aunt Jemima is now Pearl Milling Company. Though the […]

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Looks like AuntJemina.com is going to get some sweet value

With PepsiCo dropping the Aunt Jemima brand, the existing trademark for AUNT JEMIMA is most likely going to become obsolete. Alongside the domain name, AuntJemima.com, the brand will serve as a historic relic and a URL forwarder. Someone, however, has plans for AUNT JEMINA and they’ve applied for a trademark: Pancakes; Pancake mixes; Pancake syrup; […]

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AuntJemima.com : #Domain rebranding will turn this .com into a URL forwarder

The Aunt Jemima name and brand are being retired, having nurtured a racial stereotype since 1889. The 131 year old “Aunt Jemima” brand is being terminated by PepsiCo, owners of Quaker Oats, and the pancake mix and syrup will be given a new name. Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods […]

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