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Looks like AuntJemina.com is going to get some sweet value

With PepsiCo dropping the Aunt Jemima brand, the existing trademark for AUNT JEMIMA is most likely going to become obsolete. Alongside the domain name, AuntJemima.com, the brand will serve as a historic relic and a URL forwarder. Someone, however, has plans for AUNT JEMINA and they’ve applied for a trademark: Pancakes; Pancake mixes; Pancake syrup; […]

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AuntJemima.com : #Domain rebranding will turn this .com into a URL forwarder

The Aunt Jemima name and brand are being retired, having nurtured a racial stereotype since 1889. The 131 year old “Aunt Jemima” brand is being terminated by PepsiCo, owners of Quaker Oats, and the pancake mix and syrup will be given a new name. Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods […]

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