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Bodybuilding.com was sold for “just” $20,000 dollars in 1998

It’s a little known story: The domain Bodybuilding.com was sold for just $20,000 dollars in 1998, and the buyer’s intuition led to an eventual multi-million dollar sale of the business. Two years before the anticipated “end of the world” in 2000, amateur bodybuilder Ryan DeLuca was able to strengthen his supplement business with the acquisition […]

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#Bodybuilding domain : Vitalize files trademark application for BB.COM

Vitalize LLC is the mother company of Bodybuilding.com, a major online destination for training, exercise, and nutrition information. In 2008, the company announced the acquisition of the web site, domain, and associated business for $100 million dollars. Not a bad deal for the previous owner, amateur bodybuilder Ryan DeLuca, who bought the domain Bodybuilding.com for […]

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#Bodybuilding .com : Data breach leads to password reset

One of the world’s biggest online fitness stores, Bodybuilding.com, announced that a breach of its systems compromised personal user data. A phishing attack targeting its staff in July 2018, led to the subsequent exposure of its servers to hackers. Registered in 1999, Bodybuilding.com claims to receive 35 million unique visitors per month, with well over […]

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