Missed out on Friend.com? Get Enemy.com for considerably less!

Avi Schiffmann’s launch of Friend showcased the importance of premium, generic domains such as Friend.com. The $1.8+ million dollar acquisition of the domain via Escrow.com also shows another important “friend” in brand launches: Payment plans. Schiffmann’s AI gadget domain wasn’t funded in its entirety by investor money, no matter how large the $2.5 million dollar […]

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Enemy.com: After $2 million in sales, Aaron Marino shuts down brand

Enemy Eyewear launched in early 2019 by serial entrepreneur, Aaron Marino of AlphaM fame. The brand aimed at creating quality, affordable sunglasses that are also stylish. Just a month later, Enemy LLC acquired the ultra premium domain name, Enemy.com, for the sum of $43,000 dollars. Our guess that it’d take $200k to $300k for that […]

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Alpha #domain : Enemy Eyewear acquired Enemy.com for its exclusive men’s style fashion

Aaron Marino is a very popular men’s lifestyle blogger. The scruffy, self-styled “alpha male” entrepreneur operates alpham, a YouTube channel with 5.2 million subscribers. Aaron Marino’s angle to what constitutes great men’s style has earned him great reputation among men wanting to improve their image, and lifestyle. Mr. Marino isn’t afraid of failure, and the […]

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