Prestige Limousine : How generic #domains can hurt your company’s reputation

Generic domains can help a company’s effectiveness in reaching out to consumers, but it usually takes years to do so. Take for example Apple.com – this generic keyword is used as an arbitrary mark, a word or image that already exists, but it has nothing to do with the business that uses it. It took […]

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Trademarks : Six steps for building a strong brand

Attorney Erik Pelton has been in the field of trademarks for more than 20 years, has worked as an Examiner at the USPTO, registered more than 2,500 trademarks, and has been actively involved in a variety of intellectual property organizations. Mr. Pelton tweets often, and maintains a podcast that provides information and resources about the […]

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