How a Cleaning brand destroys Rick Schwartz’s SEO

It was a fight of David versus Goliath, an epic battle that has lasted more than 10 years. Time and again, Rick Schwartz prevailed in court, thrashing his opponent – cleaning maker W.M. Barr & Co. As Rick explained at his blog, the cleaning manufacturer attempted twice to wrestle the domain GoofOff.com from his hands […]

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