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#IHOB domain rebranding a gimmick; dot .com buyer left holding the bag

Posted by DomainGang on September 25, 2018, at 11:36 am

When it comes down to corporate marketing ingenuity, anything goes. In the case of the IHOP restaurant chain rebranding to IHOB to promote its line of burgers, the entire event was a publicity stunt, a gimmick, a fake. Alas, the news back in the day led to the acquisition of the domain IHOB.com, most likely […]

Filed under Domain News · Tagged with Domainers, Domains, IHOB.com, IHOP, domain rebranding

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