A King’s fall: How to take a loss ungraciously

It's good to be the king, as long as you don't make huge mistakes.

When you don’t set a reserve price when auctioning a domain you paid a good chunk of money for, it can be a traumatic experience.

That’s exactly what happened to the domain name, King.info, auctioned off at Sedo’s GreatDomains outfit.

While promoting the King.info auction at DNForum, its owner stated:

I bought this domain in march 2009 for 1607 Euro at a sedo auction and hoping for an increase in value these past two years.
I have now decided to send this to auction with No Reserve, so whoever ends up with the highest bid is going to get this domain. Wish me luck!

Unfortunately, the domain King.info just sold for only $767 on GreatDomains – thus creating a monetary hole of $1,631 after commission.

Ouch! Domainer pitfalls surely leave a long-lasting lesson.

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