Mind the gap.
A few days ago we commented on the obvious debranding of domain industry giants, Moniker and SnapNames.
By leaving their previous familiar logos behind, the Oversee.net companies apparently renounced their past and are looking forward to a more slender, less graphic-intensive future.
Meanwhile, popular clothes line and store Gap has also changed its familiar, elegantly slim logo into something that seems to have been drawn in Microsoft Word.
Done in Helvetica font with an unimaginative blue square added to the upper right corner, the new Gap logo reeks of thoughtless simplicity and obvious debranding.
The Gap fans are understandably furious over this change and they have been voicing their opinion on the Gap page on facebook:
WHY?!? the old GAP was classic. Gap with a cube? i admittedly base where i shop on the logo, & i will not shop at Gap with a cube. Dani Christopher
Are you guys serious? Is this like some kind of dimwitted attempt at a “new coke” publicity stunt? I’m a designer, and to be honest, I’m not sure if I can forgive this. Not only have you de-valued your brand, but you have also insulted an entire profession, an entire lifestyle. Honestly, I’m curious as to who designed this logo? Did they make it in Microsoft word? Steve Balisteri
Your old logo is SO MUCH BETTER than this new piece of shit. Fire your creative team—immediately! Valerie Clark
Oh boy…the joys and perils of crowdsourced designs.
