Assumptions related to the new gTLDs can cost domain investors and entrepreneurs money.
Rightside’s Name.com division put together a list of five myths about the new gTLDs, and their matching facts, to help dispel such misconceptions.
- Myth: Nobody knows that new domains exist
Fact: End users are adopting and using new domains as primary website addresses, redirects, Branded Short Links, and more. These are the foundations of a much more robust aftermarket for new gTLDs.
- Myth: Nobody is buying new domains
Fact: In just a few years, active new gTLD registrations have grown to nearly 28 million names. This past year, Rightside has booked multiple six-figure new gTLD sales and has over 50 five- and six-figure sales that have been made public, as well as seven-figures worth of Platinum sales not yet released. These definitely aren’t the kinds of numbers .COM saw in its first three years of existence.
- Myth: New domains are penalized in search results rankings
Fact: Google itself has stated that they treat new gTLDs just like any other legacy domain extension. In fact, there’s some evidence that domains using new gTLDs may even receive a boost in the search results, including domains like www.jacksonville.attorney which is ranked #1 for its exact-match keywords.
Read the full list with added coverage, and learn how new gTLDs are great long-term investments and have short-term potential in today’s market.
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