Hyperlapse, a new app to capture high-quality time lapse videos even while in motion, was launched earlier today by Instagram.
The new video app, currently available only for iOS users, establishes a cinematic motion effect that once required expensive camera equipment to achieve.
There’s only one snag: the domain name Hyperlapse.com is registered to Dan Eckert, inventor of the Camtrac, a device that helps define motion paths for camera equipment.
Hyperlapse.com has nothing to do with the Instagram app by the same name.
Hyperlapse must have been such a great invented term, that Dan Eckert also registered the .net, .org and .info domains as well.
On Hyperlapse.com one can read its owner’s vision of hyperlapse:
“Hyperlapse is a technique used in time lapse photography employing long camera moves. There are many styles in hyperlapse photography: moving around an object in a circular motion, moving towards or away from an object, moving laterally while tracking an object. […] With something as simple as your smart phone or a modern DSLR, you can compress time and space into something truly amazing! There is however a learning curve which is why decided to start this website. In the future my goal is to condense the knowledge I’ve gained in the last 6 years doing time lapse.”
While Eckert references “hyperlapse photography“, the new Instagram app clearly creates “hyperlapse videos.”
There are no registered trademarks by either party in the USPTO so it’d be interesting to see how all this unfolds in the future.
