Igloo.com : The Castello Brothers’ former domain gem

Directnic

The Castello Brothers.

DNJournal broke the news about Igloo.com being acquired by BrandIT, for an undisclosed sum.

While this exchange involves a fully functioning business that includes officers, employees and inventory, the domain Igloo.com has an interesting side-story.

Igloo.com was sold to the domain brokerage by the Castello Brothers a few years ago, for an undisclosed amount. We can only speculate that it was in the high six figure, perhaps, seven figure territory.

Says David J. Castello:

“We sold Igloo.com to them when Jeff Gabriel was still there – before he went to work for Uniregistry; Jeff negotiated the price.

Great name, but we were having trouble finding an end-user to buy it.

Igloo Coolers wanted to stir trouble but we fended them off, because we were using the name to promote our ski-resort geodomains.

And it was a perfect example of why no one should ever park a high value name with ad links.

If we had, the advertising algorithm would’ve eventually displayed an ad for Igloo Coolers, their attorneys would’ve taken a screenshot and – poof – we would’ve lost the name.”

Some solid advice from a domain industry veteran, for sure!

Congratulations to the Castello Brothers retroactively, and to the new owners of Igloo.com and their employees.


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Comments

2 Responses to “Igloo.com : The Castello Brothers’ former domain gem”
  1. H says:

    Wasn’t, igloo an aftermarket brand? Still has lot’s of bugs. A long way to go to reach to other marketplaces.

  2. DomainGang says:

    H – What bugs are you talking about? It’s a brokerage, not a market place.

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