The Frager Factor gets branded: A smart move?
Popular domain and marketing blogger, Owen Frager has recently rebranded himself.
We are not talking about anything physically cosmetic here; Owen still sports long sideburns.
We’re a big fan of creative marketing and we consider this to be a smart move; while it’s good to know who is behind a particular brand or product, no-one really wants to see the face of Exxon or BP CEO instead of the company logos!
What is your opinion?