Juan Diego Calle of Dot .CO Registry.
A recent article over at Quartz – the technology and financial news magazine operating from QZ.com – covers Dot .CO and how startups embraced dot .co domain names.
“In less than four years, more than 1.6 million individuals and businesses, mostly start-ups, have created a website with an address ending with .co. That is a staggering number for a new top-level domain (the last bit of a web address). Contrast that with .biz, which was introduced in 2000 and by April last year had chalked up just 2.4 million registrations.”
It’s no secret that a portion of the success of dot .co domains belongs to its ability to market the national TLD of Colombia to startups and companies that are looking for a catchy, short and memorable domain name that is unavailable in dot .com.
Juan Diego Calle, CEO of the Dot .CO Registry explains his modus operandi regarding this approach:
Calle wanted big companies to be sure that .co was professionally managed, so he reserved and gave away for free domain names to tech companies and to businesses like American Express. “That generated a lot of goodwill,” says Calle. Big brands have since adopted .co with gusto: Twitter’s Biz Stone used it for his new service Jelly; Jelly.com belongs to a food company.”
Read the full article here.
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