Domain name owners are taking advantage of the SCOTUS decision on Booking.com, applying for the registration of trademarks that contain generic domain names.
The latest application involves the three letter domain name, RSS.com.
The application at the USPTO cites July 25, 2020 as the date of first use, for the following services:
“Cloud-based file storage and distribution services; podcast monetization and advertising; file sharing and website building”
Registered in 1997, the domain RSS.com was last sold for $135,000 dollars in 2013 in a private transaction, according to NameBio.
Domains, brands and trademarks. Photo by Amador Loureiro on Unsplash
Numerous generic domains have applied to become trademarks via the USPTO since the Booking.com decision, for example:
This is only the beginning of a new era in domain name use as the primary brand source for trademarks!
