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#DirectBooking .com : Twenty year old #domain challenged via the #UDRP process

Booking.com B.V. of Amsterdam, Netherlands, is popular for its “Booking.Yeah” commercials. They also own DirectBooking.com, and a company from Morocco with a French trademark for DIRECT-BOOKING went after them. The Complainant owns the exact dashed variant, Direct-Booking.com and DirectBooking.net. No wonder they were lusting after the .com. The Respondent stated that they in fact objected […]

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You booking did it!

During the break of World Cup soccer matches, this commercial by Amsterdam-based Booking.com was shown often and stood out as quite original. Using the word “booking” for emphasis as an alternative to the “F word“, the ad is humorous, creative and fun – in rather a safe way. The most interesting part: It ends with […]

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