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Liquor.com applies for trademark registration at the #USPTO

The operators of the ultra-premium domain name, Liquor.com, have applied for a federal trademark registration at the USPTO.

Registered in 1998, the domain Liquor.com has been in the possession of Dot Dash, operators of About, Inc. since 2019. The company acquired Liquor.com from its founder, Kit Codik, who took the venture live in 2009.

The application for the registration of LIQUOR.COM via the USPTO was made for the following services:

IC 041. US 100 101 107. G & S: Providing a website featuring blogs and non-downloadable publications in the nature of articles and columns in the fields of cocktails, recipes, dining, kitchenware, lifestyle, hospitality, business, entertainment, current events, trends, and topics of general interest; providing on-line publications in the nature of articles, columns and blogs in the fields of cocktails, recipes, dining, kitchenware, lifestyle, hospitality, business, entertainment, current events, trends, and topics of general interest. FIRST USE: 20091127. FIRST USE IN COMMERCE: 20091127

IC 042. US 100 101. G & S: Computer services, namely, providing search engines for obtaining data on a global computer network; computer services, namely, providing search engines for obtaining information, expert content and articles in the fields of cocktails, recipes, dining, kitchenware, lifestyle, hospitality, business, entertainment, current events, trends, and topics of general interest on a global computer network; developing customized web pages and other data feed formats featuring user-defined information in the fields of cocktails, recipes, dining, kitchenware, lifestyle, hospitality, business, entertainment, current events, trends, and topics of general interest; providing customized on-line web pages and data feeds featuring user-defined information, which includes blog posts, new media content, other on-line content, and on-line.

The Liquor.com operators have also applied for a separate LIQUOR.COM mark in stylized text.

Why was LIQUOR.COM applied for as a trademark at the USPTO?

It’s an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the Booking.com trademark application.

Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD. We keep track of these applications, and so far none has been decided upon.

As of January 5th, 2021, BOOKING.COM is a registered trademark with the USPTO.

Will these applications become the new norm? Watch this video from NamesCon Online 2020.


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