The operators of Classic.com, a premium domain name registered in 1998, have applied for the registration of the CLASSIC.COM trademark.
In fact, there are 4 distinct applications that include both the word mark and the design mark, in various classes; here are the services the mark applies to:
Downloadable mobile application featuring a marketplace for buyers and sellers of goods and services
Provision of an on-line marketplace for buyers and sellers of goods and services
Downloadable mobile application featuring information concerning second-hand vehicles for sale and auction, vehicle values, and availability; Downloadable mobile application for finding and researching second-hand vehicles, and posting sale and auction listings.
Providing online searchable databases featuring information on the sale prices, values, and availability of second-hand vehicles; Providing a website featuring information about second-hand vehicles for sale and auction, vehicle values and availability via the Internet and mobile electronic communications networks; Providing a website featuring information about second-hand vehicles that allows users to input their preferences and find vehicles based on logic controls defined by user-configurable settings via the Internet and electronic mobile communications networks; Promoting the goods and services of others by means of linking the web site to other web sites featuring second-hand vehicles; Providing an on-line showroom for the goods of others in the field of second-hand vehicles.
Providing temporary use of on-line non-downloadable software for finding and screening second-hand vehicles, and posting sale and auction listings; Providing temporary use of on-line non-downloadable software featuring information concerning second-hand vehicles, for sale and auction, vehicle values, and availability.
All of the services are already in place, with a date of first use either in 2018 or 2020, so this is not an “intent to use” application.
The domain Classic.com was reported sold in 2015 via Heritage Auctions, for the amount of $172,500 dollars. Source: NameBio.
Why was CLASSIC.COM applied for as a trademark at the USPTO?
It’s an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the Booking.com trademark application.
Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD. We keep track of these applications, and so far none has been decided upon.
As of January 5th, 2021, BOOKING.COM is a registered trademark with the USPTO.
Will these applications become the new norm? Watch this video from NamesCon Online 2020.
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Started in 2018 and 2019, and you think consumers associate classic.com with the applicant? No way.
Reg – That’s not for you and me to decide. 🙂
Many of these recent trademark registrations for domain names you are reporting on are being done so by new entities or those who only recently acquired the domain name, not those who are known by the public by that domain name. That does not seem to be sufficient to warrant receiving trademark protection. Booking.com had been in business for years and poured massive amounts into marketing itself as booking.com when it received trademark recognition for its domain name. Not so in these other instances.
But, hey, they can try to prove it.
Reg – Some of them are getting registered already. The particulars of the requirements have been explained ad nauseam by the great lawyers that participated at NamesCon Online, however that video predates the decision. We’ll see how it all ends once the backlog of the USPTO gets cleared.