The operators of New York-based Chums Referral, Inc. have applied for the registration of the mark LOVD.COM with the USPTO.
The application lists the following products and services as related to the mark:
Downloadable and recorded software for users to advertise, sell, and buy secondhand goods
Providing an online marketplace for buyers and sellers of secondhand goods
Providing temporary use of online non-downloadable software for users to advertise, sell, and buy secondhand goods
The trademark application was filed with an “intent to use” clause. What is LOVD?
According to the company’s social media profile:
It’s doordash meets craigslist— a used-goods marketplace for buyers and sellers with door-to-door pickup and delivery, tailor-made to turn even the busiest new yorkers into thrifters. coming to NYC in january 2022!
The domain LOVD.com appears to have been sold very recently, quite possibly on December 24, 2021 although their Instagram account was created on December 16th. The domain is still listed on Afternic with a BIN price of $46,195 dollars.
LOVD.com was registered in 1997; it’s listed as sold in 2011 at Sedo for the sum of $3,600 dollars. Source: NameBio.
Why was LOVD.COM applied for as a trademark at the USPTO?
It’s an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the Booking.com trademark application.
Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD. We report on these applications, and so far several have been decided upon.
As of January 5th, 2021, BOOKING.COM is a registered trademark with the USPTO.
Will these applications become the new norm? Watch this video from NamesCon Online 2020.
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