Mr.Green : Gambling company files UDRP against ultimate domain brand

Mr Green Ltd. logo.

Mr Green Ltd., an online gambling and sportsbook activities company, established its brand 10 years ago.

Operating from the domain, the Malta-based corporation is publicly traded.

The parent company, Mr Green & Co AB, is based in Stockholm, Sweden, and is listed on Nasdaq Stockholm’s main list.

Mr Green Ltd. appears to have filed a UDRP at the WIPO against the domain Mr.Green – the ultimate gTLD domain that matches its established brand exactly.

Using the keyword+gTLD reference, where the keyword forms a meaningful pair with the gTLD, this is a case of interest among domain investors that might be following a similar domain investing mantra.

While the domain name Mr.Green does not resolve currently, it might have been involved in a direct offer by either the Complainant or the Respondent.

Afilias is the Registry for dot .Green domains, and there are currently approximately 4,200 .Green domains, according to ntldstats.

It would be interesting to see how it all unfolds; for now, the case is still pending at the WIPO.

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