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Roofer.com : New #trademark application indicates #domain was sold


A trademark application for ROOFER.COM at the USPTO is a positive indicator that the domain Roofer.com was sold recently.

The application for the registration of the ROOFER.COM mark uses a date of first use “at least” as early as in 1/1/2020.

But was the domain Roofer.com sold that early in 2020?

According to our research, the domain Roofer.com was up for sale as late as on September 21, 2020 per this Archive.org page.

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At the time, Roofer.com was in the possession of Don Lambrecht & Associates, a roofing company in California that also operates Roofing.com.

We estimate that the sale of Roofer.com took place in October of this year.

Roofer.com is without doubt an ultra-premium domain name registered in 1995 and the ROOFER.COM mark was applied for:

Roofer.com will be a Marketplace where homeowners and businesses can receive competitive quotes on their roofing project.

Why was ROOFER.COM applied for as a trademark at the USPTO?

It’s an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the Booking.com trademark application.

Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD. We keep track of these applications, and so far none has been decided upon.

Will these applications become the new norm? Watch this video from NamesCon Online 2020.

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